Loyalty management company Aimia has just acquired a 25% stake in Spanish loyalty coalition Travel Club. The six million members of Travel Club now integrate with the international membership base eg. the UK’s Nectar, Nectar Italia, and Aeroplan etc.
With significant presence in the UK and Italy, the addition of Spain’s largest loyalty user base is significant for Aimia. Travel Club generated in excess of €40 million euro last year. Jan-Pieter Lips (top left), Regional President, EMEA, Aimia, offered this comment on the deal:
“There is huge potential to take Travel Club into more households across Spain. Consistent with our strategy in other markets, we’ll be transporting the experience we have gained building Nectar into a major force in UK customer loyalty to help Travel Club’s partners create deeper relationships with new and existing customers as Spain’s economy continues to turn a corner.”
Additionally, Travel Club’s Director, Santiago Pérez, said, “Customer loyalty has become even more important to businesses, and the opportunity to work with the most innovative organization in the industry marks a significant moment for Travel Club.” The investment takes place just in time for Travel Club’s new business plan to take effect, according to the news. With expansion in the wind, and a focus on generating more shareholders, Aimia is clearly ready for accelerated growth.
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