The who’s who of the travel market flock to London Monday 8 through Thursday 11 November, to attend the annual World Travel Market trade event, organized by Reed Exhibitions (RE) and held at ExCeL. The event opened its doors today, 10 am local time, and it is expected to generate more travel industry business than ever before. A survey of Meridian Club showed that members are poised to sign more contracts worth a greater amount than in 2009, when World Travel Market led to a massive £1,139 million of travel industry deals.
The event is not open to the general public, but is exclusive to exhibitors, Meridian Club Members – WTM’s senior buyers network; trade professionals; retail travel agents; press and PR.
“World Travel Market is all about facilitating business between exhibitors and the industry’s senior buyers in the WTM Meridian Club,” said World Travel Market Exhibition Director Simon Press.
This year the biggest-ever World Travel Market event is expected, due to the £165 million expansion of host venue ExCeL. The event has a number of new features to attract new exhibitors including the WTM Sports Pavilion and the first exhibition floor WTM Technology Presentation Theatre.
Feature image courtesy World Travel Market.