Last year, in June, HKHotels set out to rebrand Library Hotel Collection, a brand re-positioning move in anticipation of two new properties that will open in the next three years. The boutique hotel group has also aligned its corporate identity to reflect the change, including logo, and web identity.
To convey their novel approach to hospitality, Library Hotel Collection have employed hotel marketing agency WIHP to redesign the websites for the group and its four existing hotels: Moroccan-themed Casablanca Hotel; the iconic Library Hotel at Madison and East 41st Street in New York, which inspired the new name of the group; romantic retreat Hotel Elysee; and the urban, sophisticated Hotel Giraffe at Park Avenue South.
All websites were built on WIHP’s Convert, an industry-acclaimed content management and website building platform that features streamlined navigation; state-of-the-art, high-definition image galleries; and user-centric design. WIHP developed a solution that integrates engaging content while keeping the user experience intuitive, in an eye-catching presentation that increased direct bookings. WIHP also improved organic traffic using a high emotional impact site containing mainly large high-res visuals, but also integrated ROI-boosting SEO elements.
Over 1,200 entries were submitted this year to the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards. The new Library Hotel Collection websites designed by WIHP were deemed to be exceptional by experts in hospitality, travel, tourism and media. The hotel collection received Bronze, and will be honored at the HSMAI Adrian Awards Dinner Reception and Gala on Monday, February 24, 2014 at the New York Marriot Marquis.