Everyone in the business of travel distribution knows mobile is the most influential sector of the booking segment. A new report from the world’s leading travel authority, PhoCusWright, tells of mobile’s value upcoming. According to the research company bookings via mobile will exceed $8 billion in 2013 in the US alone.
This report assesses the size and dynamics of mobile to show the pluses and minuses of the ever increasing mobile travel market in the US. According to their release via World News Report, Senior Analyst and Director of Communications Catch Schetzina added this:
“While mobile bookings will remain a small share of the total travel market over the next two years, the dollar values being transacted are substantial, exceeding $8 billion in 2013. The mobile platform is clearly changing traveler behavior, yielding incremental bookings in addition to the expected channel shift. And as merchandising capabilities improve, travel companies will have an even broader range of mobile revenue opportunities.”
“Mobile Hits the Mainstream: Technology and Industry Trends” is a study that reveals the worldwide mobile market trends by tracking mobile device adoption in key global markets. Emerging mobile technologies, strategic opportunities, and other crucial intel are also dealt with in this latest research. Some report topics include:
Report topics include:
- Size of the U.S. mobile leisure/unmanaged business travel market and forecast through 2013
- Mobile bookings via suppliers versus online travel agencies
- Global smartphone and tablet adoption patterns
- Emerging mobile technologies and their applications to travel
- Mobile trends by segment (air, hotel, car rental) channel (suppliers versus OTAs) and sector (leisure versus corporate travel)
As we all are aware, as mobile technology evolves, so too will travel and other business genres need to work to keep pace with every changing technologies and methodologies. As traveler expectations move, so will the need for suppliers to react to the need. These PhoCusWright research reports are one key tool for keeping pace with an ever expanding digital toolchest. For more information on this report, or on other mobile/travel data, please consult PhoCusWright’s website. Alternatively, the reader can view their original release here.
ABOUT PHOCUSWRIGHT INC. (www.phocuswright.com)
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.
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