Travel and tourism has always been one of the fastest growing business sectors worldwide. Even in these difficult times, leisure activities across the globe serve investors and the people who travel well. Today’s fast paced life at work world requires ever more commitment, and likewise people are rediscovering the joys of taking a holiday to unwind. However, holiday destinations on foreign shores, has its share of charm and difficulties too. For people who do not speak the language or understand cultural differences, vacation time can hold some surprises. Translation and/or localization services can offer serious help.
Nothing can beat the thrill of soaking in a foreign place, new people, novel locations, and unfamiliar communities and speakers of foreign tongues, let alone fantastic cultural discoveries. The special pleasure of discovery on a holiday in a foreign place, is also something to be shared over and over with peers and friends. Travelling to a new destination provides a special pleasure of sharing, reliving, and always remembering such life moments. But let’s remember too, the business of planning and getting ready is what can set one journey apart from another. Separate the mundane or even unpleasant, from unfettered travel bliss, at the extreme.
People like to spend the time planning their holiday getaways. One big bonus in this era of Internet and digital awareness too, is the access we all have to information, in real time too. Search engines show amazing and popular suggestions for foreign holidays, there’s no end to the blogs and forums giving valuable tips, and myriad sites offer tips on hotels, foreign currency, food and healthcare facilities, even onto shopping and other valuable hints at having the getaway of a lifetime. On the consumer or traveler side of travel and tourism, the leisure industry, the digital world offers up everything on a platter.
As for the businesses at these fabulous destinations? One of the most important steps7strategies that any business welcoming travelers should engage with, making sure websites and other information portals, eCommerce and even shopping sites are translated into key languages. Face it, anyone trying to prepare for a trip to Paris is also someone looking for the best places to eat, sleep, be entertained, and so on. And, not being able to understand? Any traveler finding a site that DOES speak their language, is simply going to be more comfortable visiting or shopping, etc. at such a business.
Firms that rent out vehicles to tourists, offer travel guides for sightseeing expeditions, plan travel itineraries or provide the complete holiday package should not neglect the importance of high quality translation services in enhancing their business prospects. Right from drawing visitors to the website, to carrying out correspondence regarding answering their queries or booking services, translation services come in handy. This is a bit of a no brainer for anyone doing international business these days.
Also, one of the easiest ways of soliciting business without investing a lot of effort in marketing is by having good translation services and translating your company´s website. Aside the obvious SEO benefits, this activity does not require a lot of effort since content on the website is generally already finalized. By making your website accessible to people not conversant in a native language, you will be able to highlight and showcase the capabilities and services of your firm, and most importantly, differentiate them from your competitors. A majority of people nowadays make holiday decisions with limited time at their disposal, often at work, and largely based on the information provided by the website of respective the hotel or travel agency.
These are facets of our digital age that should be, by now, irrefutable business strategies. If you are in the business of travel, especially online, translation and localization walk hand in hand with your success.
About the Author:
Emily Rhodes is a freelance writer and a highly-focused self-starter. She attended Georgetown University, where she studied Humanities and Writing. Emilyhas also taught writing to students in the Washington, D.C. area, and teaches online writing workshops, as well. A long time fan of fiction writing and classic science fiction, Emily lives in Oregon and writes blogs for ComTranslations and other industry related blogs.