According to two important studies show, tourism businesses lag far behind in the application of new technologies that help e-commerce.
Back in 2011 PhoCusWright, the world’s leading travel industry research firm, published a study that showed only 14% of in-destination tours actually use electronic reservations. Now, despite the advance of technologies into the mobile space, it appears not much as changed for such businesses. Traditional tour management firms, like most “brick and mortar” operations, depend largely on the status quo of past success. But the lack or “real time” inventory, the increasing demand for online booking and mobile booking inter-operative, and the distribution capacities digital tech unveils, these and other benefits have largely escaped many operators.
News of companies such as OpenTable fast forwarding restaurant bookings via digital, or Rezgo helping tour operators generate more revenue, these stories are actually fewer and farther in between than many business people imagine. Rezgo, a cloud hosted SaaS software, lets tour providers eliminate many barriers to entry.
Besides helping tour businesses manage supply, innovations like Rezgo also create unique distribution possibilities. Managing third party bookings from OTAs like Expedia, Orbitz, and others, Rezgo acts as a sort of meta-booking-manager. For small tourism businesses, resources such as these help reduce the pain of shifting to digital technologies.
For more information on this news or about Rezgo’s offerings, readers should contact:
Stephen Joyce
Phone #: +1 604 983 0083
Email: stephen.joyce@rezgo.com
