Recently Bulgaria revealed new branding for tourism promotion. The new logo and slogan (“A Discovery to Share”) are to be used starting this fall in all promotional materials. But it is not as simple as that it seems, as the new identity is now criticized and the bid is now referred to the Prosecutor’s Office on suspicions of conflict on interests, Novinite.com reports.
bulgaria brand identity
Bulgaria presented its new logo and slogan to be used in promotional activities presenting the country as a tourist destination at a conference in Sofia. These new branding elements will be used in the marketing activities starting in the autumn of 2013. “A Discovery to Share”, in English, (in Bulgarian, “Открий и сподели”), is Bulgaria’s […]