It seems that the scandal surrounding brand Bulgaria is about to come to an end as a new logo will be created, Novinite.com reports. Brand Bulgaria was launched at the beginning of 2013 with the intention to be used starting fall 2013 in all marketing materials. However, in February “Brand Bulgaria” ended in the Prosecutor’s […]
Bulgaria could find itself in the position of creating new brand elements and in a relatively short period of time, as brand Bulgaria was supposed to be used in marketing campaigns starting this fall.
Recently Bulgaria revealed new branding for tourism promotion. The new logo and slogan (“A Discovery to Share”) are to be used starting this fall in all promotional materials. But it is not as simple as that it seems, as the new identity is now criticized and the bid is now referred to the Prosecutor’s Office on suspicions of conflict on interests, Novinite.com reports.