China’s Plateno Group, the brand that just united with Jin Jiang International to create one of the top 5 biggest hotel companies, launches PAI Hotels in Europe today. Set to premier on the European market, the PAI endeavor affords independents and chains striking benefits.
Asia’s fastest hotel concern, Plateno now makes it easy for hoteliers to rebrand as PAI Hotels with affordable ease, and with very small conversion rates by industry standards. According to the news from Plateno, the announcement goes before the audience at Munich’s 19th Expo Real international trade fair and investment conference. The PAI Hotels press lists the following as benefits of becoming part of the brand:
- The capability to attract more travelers with modern, highly functional rooms and amenities
- Better occupancy & ROI via exposure to a large network of travel agents and tour operators
- Being more attractive for Chinese travelers
- Being part of a massive loyalty membership program with over 80 million members
- And total access to modern technology and distribution platforms
The PAI Hotels rebrand makes things drop dead simply by offering easy and affordable conversion, and even allowing for hotels remaining open during the conversion process. PAI Hotels is the 2nd brand brought to Europe by Plateno, after 7 Days Premium, which recently announced new hotels in Germany: Berlin, Munich, Leipzig, and Italy: Venice. Roland Paar, RVP Plateno Europe had this to say via the company’s press:
“Most of the hotel brands have certain strict requirements regarding room size, location, hotel size and amenities that make it difficult for owners of existing hotels to join. As nearly 60% of European hotels are still independent, PAI is the perfect, easy to join solution, offering, on top of all the benefits of a big brand, an opening to the Chinese market. Since it’s launch in China in May 2015, there were already opened more than 120 hotels, and 200 deals were signed. Now it’s time for international expansion towards new markets, where Chinese outbound travel plays significant role, and Europe is definitely one of them.”
Also in the news, hoteliers who do not wish to rebrand as PAI Hotels are afforded the opportunity to grow presence in the Chinese market, can choose Plateno Connect, the Plateno’s signature package of services that gives visibility and promotion on the world’s biggest outbound travel market.
For those unfamiliar with Plateno Group, the company is one of the most influential and innovative customer-centric companies in Asia with over 3, 700 hotels in 300 destinations, and 80 million loyalty members. Plateno consists of 20 brands made up of 16 hotel brands and other key services. The hotel brands include; Maison Albar Hotel, H12, Portofino Hotels & Resorts, Lavande Hotel, James Joyce Coffetel, ZMAX HOTELS, Xana Hotelle, 7 Days Premium, 7 Days Inn, IU Hotel, and PAI HOTELS.
