Morocco tourism is heading for an unprecedented year, expecting nearly 16 million visitors by November 2024—marking a 20% increase from the same time in 2023. Officials project a total of 17.5 million international arrivals by year-end, solidifying the nation’s status as a leading global destination. The country is poised to overtake Egypt as Africa’s most-visited location.
Record-Breaking Arrival Numbers
The Moroccan Ministry of Tourism recently announced reaching 15.9 million arrivals by late November. This number surpasses the initial forecast for 2024 of 15 million visitors. Morocco tourism authorities are busy ramping up goals for the coming year, including welcoming 17 million travelers by 2026 and an impressive 26 million by 2030.
Key highlights of the Morocco tourism initiative include an uptick in British tourism, which increased an astounding 47% compared to last year. Of course, French travelers dominate arrival statistics, supported by enhanced connectivity between the two countries.
Marrakech: Morocco Tourism’s Crown Jewel
Marrakech continues to captivate international visitors. Known for its unique architecture and vibrant atmosphere, the city enjoys extensive travel links. Radio France Internationale (RFI) notes, “The city enjoys excellent connectivity, particularly with low-cost airlines, making it a top choice for both foreign visitors and Moroccan expatriates.”
Marrakech benefits from 34 direct flight routes from France alone, reinforcing its role as a major tourism hub. Other must-visit destinations include Agadir, Tangier, and Casablanca, with the latter serving as a hotspot for business travel.
Contributions to the Economy
Morocco’s tourism remains one of the essential pillars of the country’s economy, contributing 7% of the nation’s GDP. According to the most recent reports, in November 2024 tourism revenue reached $9.6 billion (€9.2 billion). This sector helps sustain thousands of jobs and stimulates local businesses across Morocco.
The 2025 Africa Cup of Nations (ACN) is predicted to bring an additional 500,000 visitors to Morocco. Combined with Morocco’s position as a co-host for the 2030 FIFA World Cup, these events are set to enhance the country’s international appeal, as well as the country’s GDP.
Why Choose Morocco?
Several factors contribute to Morocco’s growing popularity among global travelers:
- Rich Culture: Visitors immerse themselves in the country’s heritage, from historic medinas to bustling souks.
- World-Class Connectivity: Affordable flights and direct routes boost accessibility.
- Diverse Destinations: Cities like Marrakech, Agadir, and Casablanca cater to leisure and business travelers.
- International Events: Hosting major tournaments increases global visibility.
Morocco tourism now stands as an excellent example of how culture, infrastructure, and strategic planning can drive widespread economic and cultural growth. With ambitious plans and increasing global recognition, the country is well-positioned to redefine African tourism.
