Heraklion DMMO Launches with Help from the Ministry of Tourism 

• Heraklion DMMO (Destination Management and Promotion Organization) gets a boost from a new partnership with the Ministry of Tourism;
• The deal involves technical and scientific help to create and run the DMMO;
• Official signing happens today, Holy Thursday, 2025, at the Loggia in Heraklion;
• Mayor Alexis Kalokairinos and Minister of Tourism Olga Kefalogianni sign the agreement;
• Heraklion is among only 20 destinations and 13 municipalities or regions chosen for this program.

Heraklion is making headlines with the launch of its own Destination Management and Marketing Organization (DMMO). But don’t roll your eyes yet. The city isn’t doing this alone. They’re calling in the “big guns” from the Ministry of Tourism for technical and scientific help. It sounds impressive if you don’t think about it for too long.

The all-important handshake—let’s call it the “Let’s Make Heraklion Popular Again” deal—goes down on Holy Thursday, 2025, right in the middle of the sunbaked Loggia. Mayor Alexis Kalokairinos and Tourist Boss Olga Kefalogianni put pen to paper, which is about as official as these things get. Maybe they’ll use a special pen, maybe not. The paperwork promises that Heraklion will actually know what to do when promoting itself, with a helpful nudge from the country’s tourism brainiacs.

• The Heraklion DMMO will receive direct technical support, so people might finally find the city on a map without help from Google.
• Scientific assistance is also available because what is Greek tourism without the occasional PhD involved?
• Out of every city in Greece, only 20 locations—just 13 of which are municipalities or regions—were glamorous enough to be picked for this ride.

Who’s In and Who’s Watching?

Of course, Heraklion isn’t special—at least not that special. It’s just one of a tiny handful dealing with this whole DMMO craze. Anyone’s guess is whether that means more targeted ads during your breakfast or someone answering emails at the tourist office. The result? Heraklion might boost its status—or at least get some new pamphlets to litter around the airport.

In short, the Heraklion DMMO adventure officially kicks off on Holy Thursday, 2025. If you’re wandering the streets, don’t be surprised if you spot more confused officials than lost tourists. They say help is coming; just don’t expect miracles before next summer.