Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) plans to open a hotel in Kiev by 2015: Aloft. This marks the chain’s expansion into Ukraine, as it plans to reshape the mid-market hotel sector here, through a different design approach to style and a vibrant, affordable social guest experience.
“Aloft is the perfect match for a vibrant city like Kiev as it provides an entirely new, stylish and affordable approach to hospitality within the mid-market segment,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East.
Aloft Kiev continues Starwood’s strategic expansion throughout Europe, maintaining the company focus on primary and secondary markets throughout Russia and CIS.
The new hotel will open in the Central Business District (CBD) of Kiev, close to businesses, but also near important local entertainment, shopping and dining venues.
An entirely new construction, Aloft Kiev is planned with 310 guest rooms and 10 executive suites, all featuring the brand’s signature high ceilings, oversized windows, ultra-comfortable platform bed, as well as large walk-in showers with complimentary Bliss Spa® products.
The brand’s signature Re:mixSM lounge and W XYZ SM bar aren’t missing from the plans, and are joined by other facilities, including the Re:chargeSM fitness centre, and Re:fuel by AloftSM, which will introduce a convenient deli option for guests on the go, with an array of sweet, savoury and healthy food, snacks and drinks available 24 hours a day.
The opening of Aloft Kiev will mark Starwood’s third hotel in Ukraine following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011 and the signings of Hotel Bristol, a Luxury Collection hotel in Odessa, which is due to open in 2014, and a new Sheraton hotel in Kiev, which is scheduled to open in 2016.