Hotels.com® has launched its new Deals Facebook app, which delivers customized deals based on user preferences and friend activity.
Hotels.com Deals incorporate social recommendations, sharing and discovery into travel booking as users note the most travelled-to places among their networks and where their friends have recently visited. The app showcases destinations that are most prevalent in each user’s network and also traveller’s to create a “Wish List” of their favorite destinations.
Hotels.com Deals also integrates Welcome Rewards™, Hotels.com’s customer loyalty program that lets customers earn a free night for every 10 nights stayed. Welcome Rewards members can monitor their account activity, including free night status and upcoming stays.
Travellers can also use the new Facebook app to research current Hotels.com deals, find the most frequently booked destinations, view hotel star rating and guest reviews, and check rates and availability.
Nigel Pocklington, CMO, Hotels.com worldwide explains his vision for the new feature:
“We at Hotels.com are pioneering a new approach to social recommendation and discovery on the Facebook Platform. This application and the algorithm behind it, surfaces friends’ popular destinations and matches that with great hotel deals. This creates a powerful social context that will drive travel recommendations and enable users to find their ideal destination.”
Visit Hotels.com on Facebook to launch the app: http://apps.facebook.com/hotelscom.