It may still rule the roost as Southeast Asia’s number one destination, but Thailand doesn’t plan to rest on its laurels. Between 23 March 2012 and 1 April 2012, the country will host its biggest tourism event of the year, “7 Miracles of Thailand”, showcasing the country’s highlights as part of a greater project called “Miracle Year of Amazing Thailand 2012”
Mr Suraphon Svetasreni, TAT Governor said:
“We at the TAT are very proud to showcase the meaningful Royal Projects enabled by the kind hearts of the Royal Family to improve living conditions and enrich the quality of life for millions of Thais across the country. This event commemorates the three special Royal occasions that make up the Miracle Year, which are the 7th Cycle of HM the King’s Birthday on 5 December 2011; HM the Queen’s 80th Birthday on 12 August 2012; and HRH Crown Prince Maha Vajiralongkorn’s 60th Birthday on 28 July 2012”
This year’s mega-campaign, “The Miracle Year of Amazing Thailand”, organized by the Tourism Authority of Thailand, is expected to increase the number of international tourists visiting Thailand to 19.55 million in 2012, while promoting the Kingdom’s unrevealed attractions and also encouraging travel among Thais.
The exhibition will be split into seven branches representing Thailand’s most appealing themes: The Miracle of the Thai Monarchy, The Miracle of Thainess, The Miracle of Thai Hesritage, The Miracle of Arts, Culture and Traditions, The Miracle of Nature, The Miracle of Health and Wellness and The Miracle of Thai Cuisine.
Governor Suraphon added:
“We invite all Thais and international travelers to visit the many beautiful places in Thailand and experience the unique culture and fun-filled activities that the Kingdom has to offer. The Miracle Year of Amazing Thailand in 2012 is a perfect time to celebrate ‘Thainess’ with the exchange of friendly smiles and experiencing our rich and varied cultures and traditions.”
Kingdom’s rich culture, its outstanding traditions, famous cuisine and hospitality, and its amazing landscapes have helped transform Thailand into one of the world’s most popular destinations, welcoming over 19.1 million foreign visitors last year, up 19.84% compared with 2010. In January 2012 there were 1.94 million tourist visitorss, up 7.65% compared to the same period from last year.
The “7 Miracles of Thailand” fair will be launched by Prime Minister Yingluck Shinawatra and it will take place at the IMPACT Muang Thong Thani Hall 2. Open to the public daily between 10:00 and 21:00, the exhibition will shine the spotlight on Royal Projects, cultural events and performances, food from different regions, and a varied selection of stalls in order to create a descriptive display and to promote Thailand as it deserves to be promoted. Admission is free.
In 2012, The Tourism Authority of Thailand expects the tourism industry to bring in a profit of 766, 000 million Baht, up 28% from 2011’s objective.
SOURCE Tourism Authority of Thailand
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