- May Slump: The traditional coastal village of Myrtos in Ierapetra is ending the month with painfully low occupancy rates, sparking widespread concern among local business owners.
- Geopolitics and Bad Timing: The slow start is blamed on the ongoing conflict in the Middle East, an unusually early Orthodox Easter, and school exam schedules keeping local Cretan families at home.
- Hope on the Horizon: Bookings indicate a strong rebound starting mid-June, with expectations to match last year’s performance by the peak summer months.
- Nature’s Gift: Recent stormy weather has naturally deposited massive amounts of sand onto the beaches of Myrtos, making them wider and more beautiful than ever for the upcoming season.
The south of Crete is feeling an unexpected chill this May, not from the weather, but from empty cash registers. In Myrtos, a traditional seaside settlement famed for rejecting the corporate all-inclusive holiday model, the usual early-season buzz is noticeably absent. The family-run hotels, small apartments, tavernas, and bakeries that usually thrive on an eight-month season are currently staring at quiet streets, waiting for the tourists to arrive.
A Perfect Storm of Bad Timing and Geopolitics
The slow start to the 2026 season isn’t down to a lack of charm. According to Alekos Pantelakis, President of the Local Community of Myrtos, a chain reaction of global and domestic factors pulled the rug out from under May.
The initial shock of escalating hostilities in the Middle East and Iran caused foreign travelers to hesitate before booking. On top of that, an early Easter squeezed the traditional holiday rush, and the upcoming Holy Spirit long weekend coincides exactly with high school final exams. For a village that relies heavily on domestic weekend travelers from across Crete, the empty school desks mean empty hotel rooms.
“May took a big dive,” Pantelakis acknowledged, though his outlook remains resolutely optimistic. “The situation will shift once the national exams end and schools close. We are already seeing foreign visitors move past that initial freeze and lock in their bookings.”
The Anti-All-Inclusive Stronghold
Myrtos prides itself on an economic model that feeds the entire community. Without massive resorts monopolizing tourist spending, every visitor directly supports the local ecosystem—from the gelaterias and pizzerias to the greengrocers and souvenir shops. Pantelakis expects this sustainable local economy to bounce back sharply from mid-June through late October. “There is no need for panic. The coming months will be strong for the whole of Crete. Revenues will rise, and we will cover our increased overheads.”
Wider Beaches and Summer Festivals
When the crowds do return, they will find a landscape altered for the better by winter storms. Rough seas washed massive volumes of sand ashore, creating sprawling, deep beaches. The Municipality of Ierapetra has already deployed machinery to smooth out the sand, leaving the coast in pristine condition for families.
Beyond the natural upgrade, the village has finalized a packed summer cultural calendar, culminating in the annual Myrtos Tourism Festival on Saturday, September 26. In the meantime, the community is focusing on solidarity, rallying its resources this coming Sunday to raise financial aid for the Ierapetra Elderly Care Home.
