First, let’s talk about the crown jewel: Filokreta’s pride, Gouves Water Park Holiday Resort in Hersonissos, Crete. This five-star wonderland boasts 363 rooms, where 33 are fresh out of construction, and 330 have been renovated to banish any hint of 90s tourism. If that isn’t enough, there’s also a rented four-star outpost with 28 rooms—proof that when owning property, more is always merrier.
At the helm is Konstantinos Markakis–Trypakis, a man convinced that Crete’s room shortage is a thing worth correcting in his spare time. For 2025, Filokreta plans to expand its empire by constructing another 96 rooms as part of a €17 million investment plan, which is neatly bundled into Greece’s Recovery and Resilience Fund. If “resilient” means being able to withstand another wave of sunburnt tourists demanding all-you-can-eat breakfasts, Filokreta is due a medal.
Experts, or at least Filokreta’s management, insist that these plans will boost profitability and liquidity, two key metrics in the hospitality business. Money and beds work like peanut butter and jelly—more is always better.
- A five-star resort with 363 rooms in Hersonissos
- 33 newly built and 330 fully renovated rooms
- Four-star leased property with an extra 28 rooms
- Target of 96 new rooms to open in 2025
- €17 million expansion underwritten by the Recovery Fund
Financial Feats and Corporate Choreography
Now, no saga about a Greek hotel group would be complete without a dramatic financial twist. Filokreta recently enjoyed a €775,000 increase in share capital after accepting a land parcel as payment. Land over cash seems almost poetic in a country where olive groves once qualified as dowry.
The numbers waltzed their way up in 2024. Filokreta’s turnover hit €12,577,077, a sturdy 11% jump from €11,351,463. Credit goes to a tourism rebound and the company’s emerging status as a steady vacation choice, although local economists might attribute it to wanderlust and low-cost airlines.
Of course, not all the news sparkles under the Aegean sun. Pre-tax earnings fell to €834,797, pinched by unexpected losses—because no financial year in Greece dares pass without them.
In an industry best known for towel wars and buffet stampedes, Filokreta bought controlling stakes in Constant Holidays and MASTER S.A. for a combined €5.8 million. The company even launched Gouves Plaza AE, taking a 50% stake for €250,000. Each move, if not a bid for world domination, is at least a good try at regional saturation.
- €775,000 capital increase from a land contribution on October 21, 2024
- 2024 turnover rose 11%
- Pre-tax profits dipped due to extraordinary losses
- Purchases of Constant Holidays and MASTER S.A. led to majority ownership
- Founding of Gouves Plaza AE with a 50% stake
For tourists, this means Filokreta’s grip on Crete’s hotel scene is getting stronger. For everyone else, it’s a living reminder that the main attractions in Greece aren’t just ancient ruins or clear waters—they’re ambitious companies making holidays a little more predictable and, perhaps, a touch more extravagant.
