This month the world’s fifth biggest hotel group announced the world’s biggest loyalty group. The combining of Jin Jiang and Plateno Group integrating their member databases creates a loyalty program with 100 million plus members.
The details of the news tell of Jin Jiang Capital, Jin Jiang Hotel, and Jin Jiang co-established the WeHotel global hotel sharing platform with China UnionPay Venture Capital, Hony Capital (Tibet), and Guosheng Investment back in December of 2016. Along with “Industry + Internet”, WeHotel will build a tourism services ecosystem based on nearly 100 million loyal members around the world. As an important part of WeHotel’s overall strategy to build a global hotel sharing platform, the integration of Jin Jiang and Plateno’s member databases marks a breakthrough step towards “building a global hotel sharing platform”.
Additionally, the integration of Jin Jiang and Plateno’s member databases is an exploration into resource consolidation and capacity enhancement, which will push forward reform and innovation of China’s hotel industry. According to the group’s execs, maintaining original services, members can also experience a shared account to both parties with equivalent membership levels. Overall the culmination will be an experience upgrade for all 100 million plus users. In the past, hotels of the two brands belonged to two different systems. After integration, members of each party could enjoy the same benefits in over 6000 hotels of Jin Jiang and
In the past, hotels of the two brands belonged to two different systems, but this integration allows all members to benefit from the value at the 6000 hotels of Jin Jiang and Plateno around the world. Meanwhile, it is also a seamless integration on the Internet experience. Consumers can log into the APP and Wechat of Jin Jiang and Plateno with unified accounts to make orders and payment, as well as to check with their member benefits. New members could also enjoy special benefits from both Jin Jiang and Plateno. ”
In the future, the two parties will build a brand new membership management system, converging membership credits, coupons, orders, and e-wallet, which will provide highly improved experiences for 100 million consumers. Wang Hongyu, a senior hotel spokesperson said:
“The integration of Jin Jiang and Plateno’s member information has built a more attractive platform for members of both parties. Last year, hotel inventories of Jin Jiang, Plateno, and Vienna were already interconnected. After the integration of Jin Jiang and Plateno’s member databases, users can book among more than 6,000 hotels around the world on one platform with upgraded benefits, which will strengthen the customer stickiness in return.”
According to industry analysts, the ongoing integration of Jin Jiang and Plateno indicates the platform-oriented and large-scale growth trend of the hotel industry. It also implies more user volume and data traffic, and huge business potential.