If experience counts at all, hoteliers in the Budapest market in particular, have a lot to look forward to from the speakers and sponsors next week. Panel discussion and key presentations highlight what will be one this area of Eastern Europe’s “must attend” conferences for tourism. The special case Budapest and Hungary hospitality represents, is something of a model for other similar regions within this part of Europe. From the Baltics to Transcaucasia, emerging markets reflect vividly the need for “fast forwarding” hotel marketing, PR, and advertising efforts, on and offline.
Drawing from the dotcomhotel Blog, here’s a taste of what attendees will get for two days next week. At the end of this article, readers interested in attending can see what booking for a long weekend in Budapest has to offer.
Today’s challenges in Search Engine Optimization (Excerpt from Christophe Tassi’s article)
SEO (Search Engine Optimization) is widely recognized as the process of improving organic visibility of your website in a search engine SERP (Search Engine Results Page).
Building a SEO strategy improves Brand positioning in the marketplace. Google greatly influences your consumers and buyers. Benefiting from high positioning improves your customer’s perception of your products and services….
Why some hotels are successful in selling online and some of them are struggling (An article by Agniezska Sapa)
Working with OTA’s means for all hoteliers cooperation. Cooperation is a process of working together. OTA’s and hoteliers have same aim. Both sides are aiming to stay in business and want to have healthy reservations….
Make More Profit from Direct Online Bookings (Paul Ponçon, FastBooking Vice President Sales, EMEA)
Recognize that the booking engine on your website is more than simply a way to a reserve room. Your booking engine is a merchandising opportunity for your hotel. Like the best online retailers, hoteliers need to make it as easy as possible for clients to “purchase your products and services”: to take advantage of special offers, purchase ancillary and complimentary hotel services. Your booking engine powers these opportunities and revenues…
Enabling hoteliers worldwide manage online distribution faster, smarter & easier (Rita Jusztina Varga from Availpro)
Availpro has greatly helped hotels save time, sell more and compete better. We can provide you with recommendations and examples on how to increase your revenues with direct and indirect sales.
With Availpro Smart Channel Manager, you keep one central inventory which can be distributed to all sales channels simultaneously. There is no need to split inventory between websites and guess which ones will sell it. This will increase your bookings because it will not matter which website someone is searching on – your available rooms will always be displayed in the results.
Hetras GmbH; Daniele Di Bella, Regional Sales Manager EMEA @ Tripadvisor; Paul Poncon, ice President, Sales EMEA @ Fastbooking; Peter Gal, Hospitality Consultant @ BDO Hungary; Ivan Bilandzic, Head of Revenue Management @ Bluesun Hotels& Resorts; Gabor Faska, General Manager @ Garden Hotel; Jeff Down, Senior Director of Business Development @ Nor1; Ana Carmona (left), Communication & Marketing Director @ Affilired; and WIHP’s marketing guru Martin Soler (top left).
For hoteliers, marketers or other interested parties, there may still be a few spots left to register here. Our sister company, Pamil Visions PR is the AOR for the conference and here at Argo Travel News we will provide ensuing coverage.
The dotcomhotel conference series is organized by SMART HERO s.r.o. Readers interested in this or other regional conferences may also contact the organizers directly at: Cell: +420 604 402 585 or +49 152 385 380 85 E-mail: info@dotcomhotel.eu | www.smarthero.eu