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marketing

Instagram in a Destination Discovery Context

Since forever I've advised my clients to make the best use of images and video, of media that will capture…

AccorHotels Acquires VeryChic

The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private…

Airbnb Really Is the Big Bad Wolf

The hotel industry is in a nightmare of dire concerns over a beleaguered hospitality market. Airbnb and the impact the…

Key Data Integrations for Hotel Intelligence

Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using…

Snap Traveller White Paper Reveals the Secrets of Influence Marketing for Hoteliers

To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and…

Thomas Cook Goes to “Go-To” Digital Gurus

adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru…

WIHP’s 2014 Marketing Bucket List

2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World…

Social Media 101 for Restaurateurs: Getting and Giving the Business

You own a business associated with hospitality, let's say a restaurant, for instance. The digital craze is, obviously, something you've…

Croatian Tourism Board Calls for Extended Marketing Planning

The Croatian Tourism Board (HTZ) is seeking design of a strategic marketing plan for Croatian Tourism for 2014-2020. The board…

Sabre Hospitality Solutions Boosts Europe Hotels Tools

Yesterday, Sabre Hospitality Solutions announced the expansion of their Internet marketing products and services across Europe with the launch of…

How Hotels and Resorts Are Using Pinterest to Attract Guests

Are hotels and resorts successful in using Pinterest to attract more guests. Tow case studies show how success can be…

buuteeq Solution Gives Hotels Early Advantage

For new hotels, establishing an online footprint before they open their doors has never been so important. It’s vital that…

Flip.to Adds Regional Reps to Hospitality Equation

Flip.to, an amplified word of mouth innovator that helps hotels gain conversions via guest spreading the good word, has announced…

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could…

Digital Marketing System buuteeq Looking Up

News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online…

Treovi Opens: Just Book!

A couple of weeks ago we announced hotels could load their inventory onto Treovi. Yesterday the Swiss startup announced having…

Three Great Hotels That Could Use A Website

One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this…

Lifestyle Hotels & Other Booking Filters

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another…

Library Hotel Collection Moves With WIHP

Selected to reinvent all Library Hotel Collection's websites, hotel marketing agency WHIP expands their already considerable brace of interdependent hotel…

WIHP Hotels Selects ComTranslations

For travel and tourism engaged companies, there's perhaps no more crucial component of operations than communications. And not just in…