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Hotel Indigo® launches new local artisans concept

InterContinental Hotel’s Group’s Hotel Indigo® boutique brand has just launched a unique food and beverage concept to deliver the best food and drink artisans in communities to hotels.

Hotel Indigo logo

Now, each Hotel Indigo will be designed to reflect the local neighborhood nearby. Everything from architecture to the artwork inside, will reflect the culture and the light of local artisans including culinary traditions and even food producers. Working in partnership with local foodie artisans, the hotels will be offering meals in tune with the essence of the places InterContinental hospitality cater to.

Simon Burdess, VP Food and Beverage, Europe offered this comment:

“Restaurant s and bars are the heart and soul of any good neighborhood. The Hotel Indigo F&B philosophy demands that you don’t have just another hotel restaurant. The key to this is using a retail element tailored to your community to help create a local landmark. If you are a hit with your locals, your guests will feel that they have got the inside line on the neighborhood.”

Hotel Indigo’s “Locally crafted” is designed to celebrate, showcase, and serve local communities and guests. Butchers bakers and even candlestick makers will be employed in bringing the best each destinations has to the travelers who trust Hotel Indigo’s brand of hospitality.

For more information, readers should contact IHG Group here.

Categories: Hotels
Aleksandr Shatskih:
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