This week at the World Travel Market (WTM) the Azerbaijan Tourism Board has launched its ‘Take another look’ marketing campaign as part of a new strategy to rebrand the country and to increase inbound tourism by 2023.
Already a booming Caucasus destination, Azerbaijan welcomed a record number of visitors for 2017. What’s more, those record numbers spent some $1.3 billion, which made the country one of the fastest growing tourist destinations in the world.
Recent investments in tourism by Azerbaijan’s government and a simplified visa procedure both attributed to the booming numbers. Also in the news, the forecast for Azerbaijan tourism growth is predicted to be six percent per annum over the course of the next ten years, which makes the country a top 20 high touristic destination.
The country’s tourism value is historic in that Azerbaijan’s rich history dates back more than five millennia. This ancient culture grew exponentially as a result of the region being part of the original Great Silk Road.
These days, high-profile sporting events such as Formula 1 Azerbaijan Grand Prix and UEFA Europe League Final in 2019 raise the brand’s influence worldwide. Meanwhile, hospitality offerings ranging from luxury stays to bed and breakfasts, as well as a vibrant gastronomical experience add to the country’s appeal. Azerbaijan is revealing it has a summer wonderland to explore, and the country’s ski offerings position the country for future growth at WTM this year. Florian Sengstschmid, who’s chief executive of Azerbaijan Tourism Board offered this:
“’Take another look’ unlocks Azerbaijan’s unique stories and secrets. The Azerbaijani people are excited to share their culture, cuisine and country with visitors. For thousands of years, the paths running through Azerbaijan have hosted many a traveller, trader and guest.”
The representative went on to say how the new branding launch will help extend the country’s touristic reach, as well as paving the way for future tourism value for visitors. delighted to launch our new brand identity and the ‘Take another look’ campaign at the World Travel Market, one of the world’s leading travel exhibitions.
Currently, three-fourths of the in-bound tourists to Azerbaijan hail from Russia, Georgia, Iran, Turkey and the United Arab Emirates, neighbouring countries in the region.
With a new brand and the ‘Take another look’ promotional campaign, Azerbaijan will focus on increasing the number of tourists from a broader pool of countries throughout Europe, the Middle East, China, as well as central and south-east Asia.
The Azerbaijan Tourism Board is at stand EU1280 November 5th through 7th at WTM.