After a $30 million TV ad campaign launched in 2013 the US; TripAdvisor embraced the same strategy with several new TV ads designed for the European market (specifically France and the UK). The video below is one of several published in the past 24 hours.
The first TV ad series by TripAdvisor were the result of a TV Ad Contest, the first-ever user-generated ad contest launched by the company. According to an official press release,
The TripAdvisor “Don’t Just Visit” ads, launched in May, showcase the benefits of using TripAdvisor for travel planning and what can go wrong when it’s not used. As a user-generated travel site, it is a natural extension for TripAdvisor to engage its community – allowing travelers to share their own experiences through personal versions of the ads.
The TripAdvisor TV Contest, which promised a $25,000 USD Grand Prize, ended August 31, 2014. The TV spots debuting on various channels on selected markets are the results of that competition.
To see the ads, visit TripAdvisor on YouTube.