2011 will see many travel sites focused on improving their websites for better user experience, faster response times, content relevance and more. Among products that can help travel industry leaders to adapt to these new demands, Triometric’s Web Anaylzer, has reportedly improved web service response times by 800% for GTA Travelport, as well as acquiring invaluable BI on consumer experience.
According to a survey at conducted by Triometric at Travel Technology Europe last February, found that a web services diagnostic solution would add value to nearly all on-line travel businesses.
The performance of online services is crucial to economic growth in 2011, for more than 99% of the travel industry’s senior management, IT, sales and marketing executives. The survey showed that half of businesses (54%) said it was critical, 32% thought it to be very important and 13% quite important to growth.
Loss of revenue is the biggest implication of system downtime or slow response times, believe more than three quarters (78%) of respondents. Increased volume of calls to the helpdesk or customer service centre (53%) and negative impact on the team/department (45%) were also of great unease.
“Most travel companies rely on a website, XML services or extranet to conduct profitable business.” said Jonathan Boffey, Business Development Director at Triometric. “This survey shows that in 2011, the web will continue to stimulate economic growth, however, these businesses could face large revenue losses if they are not able to monitor performance down to customer transactional level.”
One third of the respondents spend 70% or more of their problem resolution time in root cause analysis as opposed to fixing it. A further quarter (25%) estimated that they spend between 60% and 70% of their time looking for problems whilst the remaining group that specified an estimate (39%) claimed to spend less than 60% of their time looking for problems as opposed to fixing them.
“While the time spent looking for the cause of a problem is frequently underestimated, it is easy to see that being able to identify a problem quickly rather than having to spend time, resource and budget looking for it in the first place, means more profitability for a business,” said Boffey.
Triometric’s Web Analyzer is used to monitor high value XML services and web traffic. It has a unique ability to report right down to transactional level, crucial for managing global web performance, providing business intelligence on consumer experience (through XML content analysis), aiding capacity planning and enabling other business processes such as dynamic pricing.