How did Abaton Island Resort & Spa become a hot trend in Google Search? It's not magic, even though PR…

Globick says destinations are leaving revenue “on the table” for not cross-seeling experiences. Crete is another prime example.

 ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable…

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us…

COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly…

The COVID-19 pandemic has not changed everything. Hospitality will always be about people, and experiences. The front desk must stay.

A new report from GBTA suggests business travel will not fully recover before 2025. But there's more to it if…

Last month Skyscanner appoints Microsoft veteran John Mangelaars to lead the company, and fixes focus on a post-pandemic surge.

Sevi Boutique Hotel Zanzibar deploys progressive management and holistic revenue generation service RevitUp.

Recent studies suggest influencer marketing is becoming more important than ever in the wake of the coronavirus pandemic. But there's…

Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to…

Airbnb, the online brokerage dreamed up by schoolmates Brian Chesky and Joe Gebbia has apparently eclipsed Expedia's booked room nights.

This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.

Greece's 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will…

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or…

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the…

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been…

The “marketing to China” m2C Conference is scheduled to take place on January 29th& 30th,2019 in Prague at the Carlton…

The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing…

EyeWide Digital Marketing Agency, one of Europe’s leading hospitality marketing companies, has been nominated for several Greek Hospitality Awards for…