Last week the Heraklion Hoteliers Association, EyeWide Digital Marketing, and Revitup.direct held the first-ever sales and digital marketing masterclass.
The 1st Hotel Online Sales & Digital Marketing Master Class was created to introduce hoteliers to introduce participants to the fundamental concepts and tools of digital marketing and online sales and to analyze the ways hotels can leverage them.
Executives from EyeWide Digital, Expedia, PrimalRES featured revenue optimization tools and schemes that are already helping hoteliers to take advantage of the latest strategies and technologies. We managed to catch up with Minas Liapakis, who is the founder of EyeWide Digital and part of the brain trust behind the new RevitUp revenue optimization service. Here’s his take on the initial success of the 1st Hotel Online Sales & Digital Marketing Master Class:
“Throughout the developmental stages of the RevitUp service, we relied on the willingness of forward-thinking hoteliers to work with us in refining our final product. This master class cooperation with the Heraklion Hoteliers Association to explain the successful strategies we laid out, also revealed the desire of these hoteliers to expand their horizons, as well. Our partner hotels also revealed how advancements cannot be made without calculated risk, and that risk is moderated through a team effort.”
Of particular interest to attendees, was the RevitUp presentation of topics related to online sales, revenue management, and demand leveraging through performance digital marketing. EyeWide and RevitUP experts also presented brief case studies for leading hotels already taking advantage of advanced online revenue management services.
More than 180 sales, marketing, and revenue management experts from al over Crete were in attendance along with hotel owners and technology companies. Participants showed a keen interest in holistic approached to marketing strategies, as well as channel balancing aspects in light of the recent Thomas Cook failure.
The final take of this masterclass was the decision to announce a 2nd Hotel Online Sales & Digital Marketing Masterclass by virtue of these positive results of a masterclass questionnaire and the obvious initial success of the event. Many of the hoteliers present suggested their operations would benefit from on-site masterclass sessions as well.
Coming up Nicosia, Cyprus, RevitUp will be at the annual Pancyprian Association of Hoteliers event on February 25th. Next month, the HOTECH Cyprus 2020 workshop will feature RevitUp, primalRES, IDeaS Revenue Solutions, and other industry leaders at Amathus Beach Hotel Limassol on March 26th.