Heraklion, Greece, February 13, 2020 – The Heraklion Hoteliers Association, in collaboration with EyeWide Digital Marketing, and RevitUp will hold the first masterclass for online sales and digital marketing for hoteliers on Thursday the 13th at the Chamber of Commerce of Heraklion, in the “Kastellaki” hall.
The masterclass aims to coach participants in the fundamental concepts of digital marketing to watch in 2020 and beyond. The seminar will introduce trending concepts and ultra-efficient new tools for analysis to aid hoteliers in maximizing their marketing efforts to keep ahead of the competition and to satisfy guest expectations in a constantly evolving hospitality marketplace.
The event will feature presentations on online sales and hotel revenue optimization techniques, and tips from Expedia – the most successful and prominent OTA worldwide. Experts from primalRES will introduce their proprietary platform that offers comprehensive management of hotel online channels. The moderator of the seminar will be travel and hospitality industry pundit Panos Fotiadis.
- 09: 15-10: 00 – Welcome and networking
- 10: 00-10: 10 – Greeting: Nikos Chalkiadakis, President of Heraklion Hotel Association
- 10: 20-10: 40 – Introduction to Digital Marketing – Dimosthenis Sidolia, Digital Marketing Specialist for EyeWide
- 10: 50-11: 10 – How to Use Google Analytics – Antonis Papachryanthou, Performance Marketing Specialists for EyeWide
- 11: 20-11: 40 – Introduction to Google Ads – Vangelis Gatsos, RevitUp Performance Marketing Specialist
- 11: 50-12: 10 – Coffee Break
- 12: 10-12: 30 – Maximizing Online Revenue – George Ergazakis, Co-founder of RevitUp
- 12: 40-13: 00 – Expedia – Vicky Salavati – Expedia Business Development Manager-TravelAds
- 13: 10-13: 30 – Manolis Lapidakis – Founder/Owner of primalRES
- 13: 40-14: 10 – Questions and discussion
The MasterClass is open to the public and is aimed at hoteliers and tourist accommodation. You may sign up to attend here.
About the Heraklion Hoteliers Association
Established back in 1968, the association was founded to foster the preservation and promotion of common economic, social, and professional interests for members. With service to society overall as a primary goal, members of the hoteliers union also strive to share statistics, studies, and research relating to the tourism of Crete, as well as trends in the public and private tourism sector.
About EyeWide Digital Marketing
EyeWide Digital Marketing Agency, founded by industry veteran Minas Liapakis back in 2008, is one of Europe’s most successful digital marketing entities. The agency specializes in the field of tourism and has extensive experience in the field of new hotel openings. The company offers web design and development, google ads, social media marketing, SEO, and online sales.
Contact the Heraklion Hoteliers Association for more details via Ph: +30 2810 288108 or E-mail: info@heraklion-hotels.gr
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