The Economic Chamber of Greece Regional Department of Eastern Crete hosted an event, “Modern Trends in the Tourist Market,” which focused on suggested strategies for the upcoming touristic season.
Held in the main hall of the Chamber of Lasithi the meetup featured the keynote speakers Fotis Kokotos, who is the owner of Elounda S.A.; Minas Liapakis, owner of EyeWide Digital Marketing; and Anthi Christinou, Manager of the Hellenic Chamber of Hotels.
A lively discussion ensued from stakeholders in the industry who were present at the event. Mr. Kokotos’ presentation of updates from SETE, Mr. Christinou’s detailing the most recent research from the Hotrec Association (PDF) drew a flurry of questions from the audience.
Mr. Liapakis’ segment covered the 5 stages of travel and featured statistics, channels, and examples from each stage of the processes marketers focus on.