Cyprus Travel sailing now, advertisements and all, to the United Kingdom
Cyprus ad banner courtesy Kallaway PR
A huge advertising campaign will be taken to the many media outlets; TV, radio, posters, flyers, the works, by the Cyprus Tourism Organisation. A tagline the organization created to touch everyone’s heart is; “Cyprus in Your Heart” – striking words, representing Cyprus as it is; beautiful, scenic, from the beaches to the mountain tops, from ancient ruins, to ever more decadent cities.
Cyprus draws more and more visitors from around the world to see its beauty each year. The video below from KallawayLive PR previews the campaign.
On the heels of 2012’s media campaign success spurred this new campaign for the Spring, which the Cyprus administration hopes will make waves across the UK in all major cities. Scheduled to be aired on TV and radio stations across the UK including; Sky, Sky living, MTV, National Geographic, ITV, E4, Film 4 and Dave, the campaign is the most massive Cyprus tourism has ever mustered. Orestis Rossides, the chief technical officer of the campaign stationed in London, offered this via Kallaway PR’s press site:
“Advertising activity during this period usually proves very effective in inspiring visitors to book their getaways early, as holidaymakers look for sun-drenched destinations to counterbalance the grey skies of a British winter. Now, with our new and improved campaign, we aim to delight the British public across the TV and radio airwaves as well as taxis – all proven tools to effectively convey messages to a large audience.”
For readers interested in learning more about the organization’s operations in the UK, the London offices can be reached at: +44 207 499 4935. There’s still more info and contacts on the UK’s Antor website as well.