“As we welcome the 10Best brand and team into the USA TODAY family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings,” said John Peters , president of USA TODAY Travel Media Group. “Travel is in the DNA of USA TODAY and for decades we’ve been providing our audience with helpful and easy to use travel content. 10Best fits very well into our overall travel strategy as we continue to expand our digital portfolio of travel news, products and services.”
The USA TODAY Travel Media Group seeks to have an even wider and more complex offering for its visitors, covering travelers’ every step in their travel plans. Last spring, the company announced The Point, a platform with digital news, information, travel utility and entertainment which is now deployed in over 3,000 hotels and 450,000 guestrooms in the U.S. Another initiative of the company is HotelMe, a website launched in December 2012 which provides consumers with verified hotel reviews from fellow travelers.
In the competitive online and technology environments which offer constantly new challenges and opportunities, any media company has to embrace the new and provide interesting and useful ideas and initiatives to its customers. USA TODAY is no exception, and adding 10Best.com’s content is a great addition to its already wide range of content.