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STR

Europe’s Second Lockdown Already Crushing Stays

Europe's 2nd lockdown is already negatively impacting hotel performance. Data from STR and other researchers reveals October performance way down.

STR Releases Europe Hotel Performance for July 2020

A report from STR reveals Europe’s hotel industry's improved but low performance, according to July 2020 data.

Few Still Hold Out Home for Rescuing Greece Tourism in 2020

The Greeks had high hopes that somehow officials and good luck would help rescue the 2020 tourism season. But, it…

Why “NOT” to Believe Dreamy COVID-19 Recovery Predictions

The COVID-19 situation where travel and hospitality are concern, is largely understated by most experts who project a mid-term leveling…

Hospitality Beyond COVID-19: Early Advice from the Industry’s Best

Greece’s tourism sector is in big trouble over the COVID-19 pandemic. With more and more countries instituting level 3 travel…

Europe Hotel Industry Reports Solid Growth for January, 2018

Europe’s hotel industry posted growth across the three key performance metrics during January 2018, according to data from STR. 

STR Analyzes the Impact of Terrorism on Europe’s Hotel Industry

On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data…

Who’s the Big Bad Wolf of Hotel Marketing?

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The…