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public relations

A PR “Thank You” for Abaton Island Resort & Spa

How did Abaton Island Resort & Spa become a hot trend in Google Search? It's not magic, even though PR…

Take a Social Media Lesson from Crete’s Crumb Healthy Living

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us…

Greek Hoteliers and Politicians Launch ACME Rocket PR Campaign

Greek political and business leadership launches cartoonish tourism PR campaign in the midst of record COVID-19 cases.

Making a Dent in Marble Headed Greek Beurocrats

In the late Spring of 2018 the Hellenic Ministry of Culture and Sports, the Hellenic Ministry of Tourism and the…

A Prescription for Recovering from Our Marketing Disease

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been…