The GBTA conventions gives businesses in the travel industry the chance to showcase their brand in front of over 1,300 business travel buyers, and in front of the world’s largest gathering of Fortune 100 business travel buyers – making this event the largest gathering of business travel buyers in the world. The conventions is an opportunity to introduce new products and technologies on the market, as well as expanding media exposure. The GBTA only offers media accreditation to professional travel journalists, who are contributing to established travel publications. No personal sites and blogs allowed.
Among other main benefits of exhibiting at the convention in 2012, GBTA mentions influencing corporate buyers, as well as prospect new customers, as 76% of the GBTA exhibitors generated between six and 100+ new leads in 2011.
The annual GBTA conventions was scheduled for July 22-25 2012 – and registrations are now open. Early bird registrations before March 15, 2012 benefit of the best value package, at $1,125. Registrations after this date will be more expensive, up to $1,525 after June 30, 2012.
To take advantage of the best prices for booths, exhibitors are advised to book before December 31, 2011. GBTA members benefit of preferential fees.