The 2013 Tourism Advertising Campaign from the Ministry of Tourism of the Dominican Republic hopes to boost tourist numbers to the country in 2014. The campaign, an extension of the previous “Has it All” initiative, introduces ads for popular destinations like Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana. The campaign was developed and implemented by BVKmeka, the Dominican Republic Ministry of Tourism’s U.S. and Hispanic marketing agency.
The ads are designed to inspire travelers, by showing them activities and attractions specific to each area, eventually portraying the Dominican Republic as a country where tourists can “have it all.”
“Dominican Republic is a diverse destination that prides itself on offering unforgettable trips to travelers of varying interests,” says Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. “The ‘Has it’ campaign highlights the destinations’ unique offerings and entices travelers to visit or return to explore a new area of the country, as each region provides an experience like no other.”
You can watch some of the new advertising spots below, or follow Go Dominican Republic on YouTube.