Athens-based Variety Cruises, a third-generation family company and one of Greece’s most recognized small-ship cruise brands, closes 2025 on a high note. The company recorded remarkable growth in both guest loyalty and direct sales, confirming that boutique cruising continues to thrive as travelers seek authenticity, privacy, and personal connection.
Key Figures
- +50 % increase in repeat travelers in 2025.
- +34 % rise in direct bookings through the Athens office.
- Top destinations: Greece, Seychelles, Tahiti.
- Emerging markets include Japan, India, and Scandinavia.
- Core markets: North America, UK, Australia; growing presence in France & Spain.
Strategic Focus
- Expansion of B2C direct sales, improving customer engagement, and profit margins.
- Development of a global traveler community acting as brand ambassadors.
- Focus on pre- and post-cruise experience to strengthen guest loyalty.
- Itinerary planning guided by sustainability and authenticity.
Fleet & Reach
- Headquarters: Athens.
- Global presence: five continents.
- Fleet: eight luxury small ships (max 72 passengers each).
- New 2025 routes: Italy, Malta, Adriatic added to Aegean, Ionian,
“Our direct-to-consumer strategy is paying off. Travelers return again and again for authentic, small-ship experiences,” said Filippos Venetopoulos, CEO of Variety Cruises. “We are building a global community bound by a passion for the sea, nature, and human connection.”
Outlook
With a steady strategy, a clear brand identity, and growing demand for intimate sea journeys, Variety Cruises continues to expand Greece’s maritime presence on the global stage.
As the company prepares for new collaborations and itineraries in 2026, it reinforces a simple truth: Greek hospitality still travels best by sea — quietly, elegantly, and with purpose.