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TUI Travel’s Peter Long Talks Profit, Sunshine, and 2013

TUI Travel PLC’s CEO talks about what’s to come in 2013, as well as profitably for 2012. There’s a lot to be said for TUI, sunshine, and smiles – out of the gloomy forecast, some TUI brightness appears to shine.

In the video segment below Peter Long, CEO of TUI Travel PLC, talks about how his company doubled profits leading into this year despite a record breaking downturn for all businesses these last five years. The boss of one of the world’s most influential and prolific travel companies also talks about how TUI is what he called “a beneficiary of the weather”, we encourage readers to listen to what Long has to say.

Sunshine and smile from TUI

For people on either side of the hospitality coin, whether it be in providing custom “brick and mortar” solutions for travelers, or online value in tourism, some key variables Long alludes to paint a clearer picture of his company’s ongoing successes, as well as aspect any travel and tourism entrepreneur can gain from. Let’s have a listen.

Interested readers can catch Long talking about the sunny side of selling sunshine to travelers on the TUI Viewpoint pages here. Of all the topics Long discusses, maybe the most meaningful strategic aspect is his speak on taking advantage of competitor weakness. Clearly, the success of TUI is a multifaceted array of well researched moves. Customer wants, competitor analysis and competing, regional and topical advantage, and even seasonal initiative make for a complex, yet ultimately very successful travel company.

Categories: Travel Technology
Phil Butler: Phil is a prolific technology, travel, and news journalist and editor. A former public relations executive, he is an analyst and contributor to key hospitality and travel media, as well as a geopolitical expert for more than a dozen international media outlets.
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