In news from Poland’s Blue Sky Travel, the company and Travelport have just penned a deal for supporting Blue Sky’s offerings with Travelport’s global flight inventory.
Blue Sky is one of Poland’s biggest package flight, hotel, and car service agencies online, so the new deal with Travelport can only make that company’s position stronger. According to the press, Travelport’s Galileo and Worldspan content will now be utilized for Blue Sky’s online flight sales.
The aim, of course, being positioning Blue Sky as the premier OTA in the region. Jerzy Ruszkowski, CEO at Blue Sky Travel had this to say about the deal:
“Our decision to expand our long term relationship with Travelport is based on their excellent technology portfolio as well as their dedicated client support. We have developed outstanding relationships with the local Travelport team and their e-Pricing solution is in our opinion the most efficient search product available. We are pleased to continue working with them in more depth going forward.”
On the practical end of this deal though, Blue Sky is not exactly breaking records traffic wise outside or even inside Poland. It does however look as if their marketing group is either working SEO or buying Google traffic one. Alexa has the site at about 25,000 inside Poland, and virtually unseen worldwide. The Compete metrics verify this, at least worldwide, showing about 150 unique visitors to their site a month.
Let’s face it, being the 25,000th most visited site in all Poland is does not exactly give cause for Travelocity to send more electrical current to their servers. There’s no danger of a crash impending. But the outreach here is significant in that Poland is one of the brightest stars in an emerging Eastern European market, on and offiline. And with Euro 2012 coming up, it would seem a great move for any OTA to undertake.
I must add that Blue Sky does have a very active Facebook community, for such a small footprint that is. As for their Twitter utilization, aside the button itself and 27 followers, not much going on there. For more information on this news from Travelport and Blue Sky, please visit Travelport’s press pages here. For more information about great detinations and attractions in Poland, check out the official Poland website here, or check out the Euro 2012 promo video below – this is Poland and the Ukraine like you never thought of them.