According to the news from Travelport, the agreement tells of Alitalia’s signing up for Travelport’s Rich Content and Branding technology. This key component of the Travelport Merchandising Platform enables companies like Alitalia to manage how its flights, fare families and ancillary services are visualized by customers on the various travel agency screens.
Aldo Ponticelli, Alitalia Vice President Distribution, offered this on the news:
“We are glad to have extended our ongoing relationship with Travelport. This new long-term agreement, which includes Travelport’s innovative Merchandising Platform and in particular, Rich Content and Branding, allows us to promote our content to travel agents and consumers like never before. It means we can stand out from our competitors and we believe it will deliver real value for our business.”
Robin Ranken, Travelport’s Head of Airline Services Europe said, “Travelport recently celebrated the milestone of signing up its fiftieth airline to this exciting new technology and we are pleased that Alitalia has joined an already impressive list of national and low cost carriers.”
The Travelport Merchandising Platform was unveiled April 2013 and since then has attracted considerable industry interest. The platform offers three components:
- Travelport Aggregated Shopping, an industry first, consolidates, within the same screen, shopping results from traditional carriers who connect through ATPCO with those from other no-frills carriers who prefer to connect with Travelport via an API connection. The new technology negates the need to shop and compare across several screens and allows travel agents to compare efficiently in the same booking flow.
- Travelport Ancillary Services allows travel agents to sell airline ancillaries such as pre-allocated seating, meals and bags, within their existing workflow rather than by booking on an airline website.
- Travelport Rich Content and Branding enables airlines to market and retail their products more effectively through customization of product display and content.
For more information on this or other Travelport news, please visit the prescribed links or contact:
Mark Hamilton, Senior Manager, Corporate Communications Tel: +44 (0)1753 288342 Mob: +44 (0)7552 212132 Email: mark.hamilton@travelport.com