With the holiday travel season upon us, and Google pushing online travel giants around, the best Orbitz can come up with is a mobile application and a drug store marketing deal. American Airlines is about to pull one of Orbitz’s biggest calling cards and the company is doing research about holiday airport traffic? Just what is up with this online travel giant leaves room for much speculation.
Rumors are about suggesting Google may be in the market for online travel portal Opodo. If the news that Amadeus is selling one of its travel units are true, a bidding war between some key financial and online travel players may ensue. Google’s ITA transaction has many people concerned that the Internet giant may dominate the online travel game.