The still raging war for online travel supremacy continues with news from Microsoft and Kayak. The pending sale of ITA to Google has spurred some fairly ridiculous allegiances and deals, not the least of which is the latest Bing “slash” Kayak pairing. Let’s face it, Microsoft has already spent two king’s ransoms trying to beat Google, and now this?
Google Travel
US Airways Sabre Deal Calms Travel War Waters
In airline travel news, US Airways just announced the signing of a multi year contract for full content distribution and merchandising with Sabre Travel Network. This latest news, pertinent to the ongoing wars between the various online agents and service providers, is at least a positive sign for global distribution players.
Cease Fire Called In Online Travel Wars
The ceasefire between American Airlines and GDS giant Sabre signals an “all quiet” moment on the front lines of the online travel wars we have been covering. The announcement that the two companies would attempt to resolve their differences out of court, at least until June 1st, calmed the churning business cauldron for online travel for some.
Google’s Probability of Online Travel Success
American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.
The Decaying Orbit of Orbitz Online
With the holiday travel season upon us, and Google pushing online travel giants around, the best Orbitz can come up with is a mobile application and a drug store marketing deal. American Airlines is about to pull one of Orbitz’s biggest calling cards and the company is doing research about holiday airport traffic? Just what is up with this online travel giant leaves room for much speculation.
New Google Travel Rumors, Buy Bid On Opodo
Rumors are about suggesting Google may be in the market for online travel portal Opodo. If the news that Amadeus is selling one of its travel units are true, a bidding war between some key financial and online travel players may ensue. Google’s ITA transaction has many people concerned that the Internet giant may dominate the online travel game.