Montenegro has been selected as a finalist for their stewardship in sustainable tourism by the WTTC. But as far as digital engagement and branding, their online presence is scarely even felt. A wonderfully simple and useful tourism website goes almost to waste without social media or continual outreach of any kind. What is the Ministry of Tourism thinking?
If you surf to Lithuania’s online country portal you will be enthralled with just how pretty and refined that country’s online presence is. As websites go, their portal is nearly perfect for engaging visitors and imparting crucial information. However, closer scrutiny reveals an all too common missing link between the tools of engagement, and the actual commitment needed.