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Spain Prices Boost Southeastern Europe Sales

Greece via Thomas Cook

Hotel price hikes in Spain have prompted big travel entities to opt for Greece and Balkans destinations.
Thomas Cook Group executives say they expect a 40% rise in demand for Greek destinations.

CEO Peter Fankhauser said this week the company will send an extra 500,000 guests to Greece this summer but the rising hotel prices in Spain could mean the company will cut capacity there. The TC exec further stated that reduced demand from Turkey further benefits some destinations.

Hotel prices in Spain have risen 6% to 8% this year, while Greece prices have risen only a fraction at between 1% to 3%. Price increases are passed on to customers according to Fankhauser, who considers the new Spain price hikes to only be natural given the recent rise in demand.

According to the news, Greece is now Thomas Cook’s top selling destination, but this trend appears to affect Cyprus, Bulgaria, and Croatia.

Interestingly, Thomas Cook is offering an extra 100 Pounds Sterling off Spain holidays on their landing page now using the code SPAIN100 for people in the German market (like me). Am example of a Greece deal on TC is the SENTIDO Elounda Blu in Elounda, Crete for £571 for 7 Nights, All Inclusive.

Categories: Eastern Europe
Phil Butler: Phil is a prolific technology, travel, and news journalist and editor. A former public relations executive, he is an analyst and contributor to key hospitality and travel media, as well as a geopolitical expert for more than a dozen international media outlets.
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