- Samos featured by ABC Nyheter (Norway) and First Class Magazine (Sweden) as one of Europe’s best summer destinations.
- Described as authentic, lush, and culturally rich—a quality escape from over-tourism
- ABC Nyheter calls it “a journey into authentic Greece” and praises its beaches and heritage
- First Class Magazine highlights Samos as “the green island with wine-making traditions”
- The 2025 tourism strategy includes campaigns targeting travelers from Scandinavia, the Netherlands, Germany, and the United Kingdom.
- Coordinated promotion supported by Eastern and Western Samos municipalities and GNTO offices
Scandinavia Finds a Second Home in Samos
Some destinations beg for attention. Others wait quietly until someone finally sees them. This year, Samos didn’t shout. It simply appeared—green, storied, and sunlit—on a list of favorites in Scandinavia.
In Abc Nyheter, one of Norway’s leading online dailies, Samos is praised not just as a holiday destination, but as a return to what Greece used to feel like. They call it “a journey into authentic Greece,” noting its rich soil, olive groves, and a wine culture older than most capitals.
“Samos is the birthplace of the great philosopher Pythagoras,” the feature reads, “and is considered the most fertile island in Greece, producing excellent olives and wine. The island’s countless beaches and fishing villages, along with its fascinating history, offer a journey into the past—between sunbathing and dips in exotic waters.”
For travelers used to crowded ports and all-inclusive overloads, Samos offers something harder to market but easier to love: stillness, and a story.
A Soft Strategy for a Loud Market
There’s no celebrity campaign. No slogan stuck to a bus. Instead, Samos is being gently placed in the right hands, through a focused campaign coordinated by the municipalities of East and West Samos, with support from the Greek National Tourism Organization offices abroad.
The interest is growing—not just in Sweden and Norway, but across other deliberate-travel markets like the Netherlands, Germany, Italy, and the UK. The island is being promoted not as a secret, but as an answer to a problem: over-tourism fatigue.
In Sweden, First Class Magazine—a luxury lifestyle site—listed Samos among the “ten Greek islands we love,” calling it “the green island with deep history and a tradition in winemaking.” For a place whose fame usually fits between ferry routes and wine labels, it’s a quiet coup. Spending and Promotion Highlights (2025):
Scandinavian media features in Norway (Abc Nyheter) and Sweden (First Class Magazine)
- Marketing focus: Authenticity, nature, heritage, and sustainability
- Target regions: Scandinavia, the Netherlands, Germany, Italy, UK
- Coordination by: Municipalities of Eastern and Western Samos
- Tourism offices involved: GNTO (Greek National Tourism Organization) across Europe
- Media language used: “Authentic Greece,” “Green Island,” “Tradition,” “Anti-over-tourism”
Samos Doesn’t Compete—It Invites
You won’t find neon signs in Samos. The island doesn’t try to outdo Mykonos. It has its own rhythm—where the air smells like pine and sea salt, and the loudest thing you’ll hear is a rooster insisting the morning has started.
The fact that Scandinavians are noticing says something—not about trends, but about taste. In a world chasing the next big thing, Samos stays where it is, just waiting for someone to arrive with curiosity instead of a checklist.
And in 2025, it appears that more travelers are finally doing so.