Santorini’s fresh tourism campaign #AuthenticSantorini or “Santorini The Authentic” didn’t just roll out quietly—it debuted at the Acropolis Museum during the Santorini 2025: Year of Promoting and Supporting Authenticity event. The new marketing campaign steps away from the filtered perfection people slap all over Instagram, bringing forward a more genuine side of the island. It’s saying, “Here’s Santorini, raw and unfiltered—take it or leave it.”
What’s in the #AuthenticSantorini Campaign?
To lay it out plainly, the campaign packs:
- A central video showcasing what Santorini offers (minus the OTT editing).
- Five themed reels covering Culture, Cuisine, Experiences, Landscapes, and the Volcanic Park.
The goal? Redefine the island’s identity. A decade after the polished “Santorini the One” campaign, the island acknowledges the modern traveler’s changing tastes, shifting focus toward something real and relatable. It turns out that not everyone needs another predictable sunset snap.
Unmasking Santorini The Authentic
This isn’t about ignoring the iconic caldera views or the occasional blue rooftops but shining a light on the island’s lesser-seen treasures. Think: gritty stories, unplanned moments, and scenery that hasn’t been staged for a postcard. It’s a bold move that says, “Hey, let’s show them what life here really looks like.”
Their statement insists on a commitment to responsible, respectful tourism while keeping things refreshingly human. They want visitors to leave with memories they can’t buy—and can’t filter into oblivion.
Watch, Share, Repeat
Want a sneak peek? Check out the #AuthenticSantorini PR campaign videos—it’s like taking a digital detour to Santorini right from your couch. Just don’t be that person who says, “I liked it better before it was cool.”
Share it, repost it—whatever makes you happy. Just don’t say they didn’t warn you: Santorini’s breaking the filtered fantasy.
- Facebook: Dive into snapshots of every sunset that people won’t shut up about. Check out the feed.
- Instagram: Expect no less than drool-worthy, scroll-stopping visuals. Get inspired.
- TikTok: Add some sass to your Greek dreams and lose hours of your life. Watch the madness.
Here comes your starring role. No, seriously—stop lurking. Post your own Santorini chaos with #AuthenticSantorini.