China’s biggest hotel player, Plateno Group has just announced its third 7 Days Premium Hotel in Austria. After having already launched budget hotels in Linz and Salzburg, the hotel group now ventures into the intermediate space with a 95 contemporary-chic rooms and 20 apartments enjoys a strategic location in the south of Vienna. within easy reach from prominent landmarks like the Schönbrunn Palace, the Technical Museum, Alt-Wiener Schnapsmuseum, and others. Guests can also take advantage of proximity to several subway stations serving the underground line U6, which connects with the city center in less than 15 minutes.
Situated within easy reach of landmarks like the Schönbrunn Palace, the Technical Museum, Alt-Wiener Schnapsmuseum, and others, this 7 Days Premium property allows guests to take advantage of proximity to several subway stations serving the underground line U6, which connects with the city center in less than 15 minutes.
With the move Plateno Group capitalizes on the touristic appeal of Vienna, and the fact tourists from Asia enjoy visiting this magnificent city of culture. Chinese travelers lead the way ahead of other Asian countries in visiting Vienna, ranking second behind visitors from the United States. Group tours are still the most favored forms of bookings.
According to the news from Plateno, 7 Days Premium Hotels of the Chinese Plateno Group for the European expansion employ the Group’s experience with Chinese guests to consolidate the company’s brand within Europe. Regional Vice President – Europe, Roland Paar, had this to add:
“Through our experience, we know what Chinese guests expect from a stay in a hotel, and we can focus on these specific needs.”
In other recent news from Plateno Group and worldwide partner Jin Jiang, the two groups have now consolidated their loyalty clubs to form a block of Chinese guests exceeding 100 million, which is the largest loyalty group in the industry by far. The hotel deal was facilitated by Christie & Co, who also collaborated with Plateno Group for properties in Linz and Salzburg.