As part of its efforts to reach out to a wider clientele, Marina Bay Sands has launched a new Hotel Affiliate Program to link up with suitable affiliate partners that can showcase its unique leisure and hospitality experience.
Marina Bay Sands is one of the most instantly recognizable landmarks in Singapore. With a staggering 2,560 luxury hotel rooms, together with world-class convention and exhibition facilities, The Shoppes luxury shopping mall, a number of celebrity chef restaurants and its world famous ArtScience Museum, Marina Bay Sands stands proud as one of the leading business, leisure and entertainment destinations in Asia.
Last week, Marina Bay Sands announced that it intends to establish a select group of referral partners over the coming months, in order to provide new marketing streams and reach out to new consumers.
Selected affiliates will be able to utilize a broad range of cutting-edge marketing tools to showcase the merits of Marina Bay Sands, including landing pages, text links, customized banner ads, data feeds and videos. Further, affiliates will also gain access to discounts and promotions offered exclusively through Marina Bay Sand’s digital marketing channels. Referral fees will be paid out to any affiliates that successfully refer visitors to the hotel’s official website at www.marinabaysands.com.
Katherine Lu, Director of Digital Marketing and eCommerce at Marina Bay Sands, explained that the new affiliate program was an essential ingredient for its new outreach campaign:
“Marina Bay Sands recognizes that consumers visit a variety of online portals in their travel planning. We want consumers to know about the unique, once-in-a-lifetime travel experience at Marina Bay Sands in Singapore. We believe this program helps consumers in their travel planning, and it helps our affiliates attract and retain consumers.”
In line with these efforts, Marina Bay Sands guarantees that all guests will secure the lowest room rates through its official website. Guests who find cheaper room rates anywhere else online can inform the Marina Bay Sands reservations department, who will promptly honor the lowest rate the guest can find. In addition, guests will also receive a free upgrade to the next room level.