Mexican hospitality major Grupo Real Turismo has chosen to expand its partnership with eRevMax to centrally manage online distribution for 9 additional properties taking the total to 38. The group found RTConnect to be the perfect 2-way connectivity solution between its property management system and online sales channels to increase online visibility and revenue.
Headquartered in Mexico City, Grupo Real Turismo has 40 properties across 27 locations in Mexico, totaling over 6,885 rooms. The group, which operates three brands, receive 3 million guests annually. To ensure the group’s visibility is maximized across multiple sales channels, the revenue management team relies heavily on the strong connectivity and secure updates offered by eRevMax through its ISO and PCI certified solutions.
“Our synergy with eRevMax has been wonderful. RTConnect’s expansive channel network gives us direct access to new, important source markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. Our entire distribution process is centralized thus making it easier to monitor how we are performing against targets and manage accordingly. Secure channel connections and immediate updates help us implement strategic decisions instantly thus helping maximize group revenue effectively,” said María Sandoval, Gerente E-commerce, GRUPO REAL TURISMO.
“Being trusted by a prestigious hospitality company like Grupo Real Turismo is a testament to eRevMax’s strong focus on product innovation and seamless distribution connectivity. The significant improvement in their operational efficiency through RTConnect prompted the revenue management team to implement it in 9 additional properties, further centralizing their sales and distribution efforts to optimize costs and increase booking revenue through eRevMax,” said Julian Lindt, Regional Sales Director – Mexico, eRevMax.
eRevMax continues to focus on expanding its connectivity offering by integrating with multiple new channel and technology partners. The company spends considerable resources to ensure all OTA connections are secure and regularly checked to capture any changes at channel level so that there is no break in connectivity for hotels, thereby maximizing online revenue.
About eRevMax: The Gold Standard of Connectivity
eRevMax is a travel technology company that assists hotels through channel management, rate intelligence, and connectivity solutions. The company connects multiple online channels to the hotels’ PMSs to seamlessly deliver ARI updates and reservations.
eRevMax works closely with over 350 channel and technology partners helping over 9000 hotels worldwide to increase revenue opportunities and streamline business processes. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as small properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger, RTConnect and LIVE OS.