yStats.com, the secondary market research firm established in Hamburg, Germany, has recently launched its “Global Online Travel Report 2012” – an objective analysis of the International travel market, based on statistics, business reports, journals, company registries and new portals.
In recent years, booking travel arrangements online has proven to be more useful than going to a travel agent’s office, and therefore this tendency is expected to continue, especially in countries like China, India and Brazil, where the economy is growing constantly, but also in Canada and US, where this market was higher than that of Great Britain, China, India and Brazil combined. According to yStats.com, the online segment is expected to represent one third of the entire travel market worldwide.
Online Travel Segment Booming in Europe
In 2011, the number of online travel bookings in Europe increased by 20% compared with last year.Great Britain and Italy, two leading characters in European tourism, decided to embrace this trend, and today over half of consumers prefer to book their vacations online. Between January and September 2011, in France, the revenue from online travel reservation showed a significant growth, surpassing the entire B2C E-Commerce revenue. In Germany, considering the holidays of 2011, findings indicate customers preferred online booking for low-cost excursions and the usual travel agents for more expensive journeys, which led to a growth of online segment’s revenue.
The online travel market has shown massive growth across Europe. According to the same “Global Online Travel Report”, almost half of Russian passengers booked their flight online in 2011 and the “Travel and Holiday Accommodation” category was more productive than the next B2C E-Commerce categories combined. In 2013, the UK is expected to remain the most important consumer of online travel market , followed by Germany and France.
Growth expectations – Asia-Pacific & Middle East
In Australia, the expectations regarding for online travel market growth are huge as the market research expert yStats.com found that the segment “Travel, Accommodation, Membership or Tickets of any Kind” was the most widespread online product in June 2011. In India, online travel is expected to increase by almost 30% in 2012. Also, in Japan, online travel arrangements surpassed 50%. China does not sit so well in this category however, as it proved that travel websites are not so popular on its territory but even so, online travel booking is expected to grow in the next period.
The introduction of online payment methods in the Middle East is anticipated to play an important role in terms of booking holidays and travel tickets via internet.
Tours operators focusing E-Commerce
Some of the most important players of the online travel market are: Expedia, Priceline (a fierce competitor of Expedia), TUI Travel, Orbitz Worldwide, which signed a very profitable agreement with AOL Travel and Continental Holdings, MakeMyTrip (an Indian travel company which grabbed more than 50% of the entire Indian online travel market).
yStats.com provides objective reports based on reliable sources on various markets since 2005. Its clients consist of leading global enterprises from various industries (B2C E-Commerce), electronic payment systems, mail order and direct marketing, logistics, banking and consulting.
Companies Mentioned: Expedia, Priceline, Orbitz, Emirates, TUI Travel, Thomas Cook, Google, BookinTurkey, Ctrip, Kayak, MakeMyTrip, Odigeo, Travelocity, Webjet, Yatra
The information is offered by http://www.reportlinker.com
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