A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
FastBookings’ Chief Marketing & Digital Services Officer, Jean-Louis Boss’ comprehensive report hits every mark in informing hoteliers choosing systems to fill bot current and future needs, on ensuring the needed systems integrate properly and function within the revenue and yield management ecosystem of each hotel organization. Readers can download the FastBooking graphic here, but the low-resolution version is presented below to give you and idea of the depth of work FastBooking has done here.
FastBooking offers an extensive array of cutting-edge e-commerce solutions designed to deliver travelers to hotels. The service aslo creates tailor-made strategies and gives ongoing expert advice and customer support. Launched back in 2007 with €35 million euro in venture funding from 3i Group and Edmond de Rothschild Investment Partners, FastBooking was acquired by Accor Group back in 2015.