Before NDC, middlemen and global distribution systems (GDSs) built pricing and offers for the airlines. Now, with compliant structures in place, airlines can create the pricing and offers, delivering them via an API. It makes sense now for airlines to invest in this technology so that their biggest sales channels can be used to monetize through merchandising. Furthermore, travel agency networks can be looped in to further optimize marginal revenue gain from merchandising and freer pricing dynamics.
NDC-Xpress delivers airline-controlled merchandising, pricing, and API distribution in a SaaS model. For more information on this news, please consult the original press release from Farelogix.