By simply entering the Idea of Happiness Sweepstakes and answering Club Med’s question “And What’s Your Idea of Happiness?” This is part of a new worldwide brand campaign by the company. However, despite the fact that the campaign is rolled out globally, the sweepstakes can only be entered by legal residents of the 48 contiguous US states & DC, 18 years or older. From now on, until June, the company will be giving away a 7-night Club Med getaway for a family of 4!
The Idea of Happiness campaign was launched in 47 countries around the world in 22 languages. To bring the campaign to life, Club Med creative department released 16 visual metaphors that invite everyone to imagine their own happiness through a new tagline – “And What’s Your Idea of Happiness?”
“This creative approach enables Club Med to update all the values that form the brand’s DNA, while helping guests to fulfill their own ideas of happiness through a unique Club Med vacation and experience,” explained Jerome Hiquet , CMO of Club Med North America.
In the U.S. the campaign will be advertised on large building scapes, digital displays in airports, magazine ads, experiential events in partnership with Shape, Self and Family Fun magazines and travel agencies. The official promotional video can be watched below.